Breaking into the Retail Market: Putting My Felted Goodies into the Customers' Hands

I've been so busy felting and juggling all the other aspects of my life that I've been neglecting my blog.  And, as usual, I have a backlog of felted goodies that I have yet to list in my Etsy shop.  The truth is I've been a bit disillusioned with Etsy.  I think people need to see and touch my felted wares in person.  Ideally, I'd like to do craft shows, but the lead times are long.  I have an application in to do the Maryland Sheep and Wool Festival this May, but I'm getting antsy to get "out there" now.

Zazzy Peacock needle felted cell phone and camera cases soon to be available at Leila Jewels in Potomac.  These are a unique one-piece seamless construction with a magnetic snap, created through an elaborate process of needle felting and wet felting the wool fibers until they are very strong and durable.  And each one is truly one-of-a-kind. 

Zazzy Peacock Abstract Felted Rings

So, I've decided to explore retail options.  I'm excited to say that I just left 25 items at a beautiful local shop that really shares my modern sense of color and design.  They sell gorgeous jewelry and gift items!  Seriously.  The store is Leila Jewels in the Cabin John Shopping Center in Potomac, Maryland.  They will be selling several of my one-of-a-kind felted gadget cozies, some colorful rings, a few intricately felted and beaded bracelets, and some of my fun purse hooks.  

It feels really good to open new doors and explore new opportunities.  I appreciate Deb Shalom of Leila Jewels giving me this chance.  Wish me luck!  If you're local, please stop by and check it out. 

Time for me to start cooking now. Happy Thanksgiving to all!

Zazzy Peacock felted purse hooks with my signature animal print swirls

An example of my intricately felted and beaded bracelets with matching rings.
The sparkle of the crystals balances the earthiness of the felted wool.
The silver-plated lace edge settings add a vintage touch to the modern designs.

  

Needle Felting: Love at First Poke

Wool roving, foam and felting needles 

I’ve experimented with many materials and forms of art and crafts over the years.  I’ve dabbled in ceramics, polymer clay, crochet, beading, tie-dye, and quilting, among other things.  I’ve painted everything from canvas and paper, to wood, walls, furniture, denim and even leather shoes and handbags.  But I’d never taken to anything so quickly or so passionately as I did to needle felting.  In her fabulously fun and instructive book, I Felt Awesome, Moxie warned me that needle felting was addictive, but it was already too late for me.  Oh man, it was literally love at first poke, and I’ve been felting almost every day since. 

Given that most people I know look at me like I have three heads when I mention “needle felting,” a brief explanation seems in order.  Needle felting is the process of taking loose wool fibers, usually roving or batting (basically cleaned unspun wool hairs, either combed or uncombed), which have been dyed in a wonderful array of brilliant, rich colors, and poking them repeatedly (we’re talking a lot of poking) with special barbed needles until the fibers become enmeshed and matted together into one seamless non-woven fabric.   I then create designs by adding little wisps of different colored fibers, almost like I’m painting with wool.  Only it’s even better, because the result is something soft, fuzzy, and functional. I absolutely love it!

My new sleeve

I myself only discovered needle felting thanks to Martha Stewart.  I happened to spot a blurb in Living magazine about how to needle felt cute little patches over holes in wool sweaters.  Well, this caught my attention because I’d been hanging on to a cashmere sweater with a couple of holes.  So I innocently ordered a pack of wool roving and a felting needle over the internet.  Two days later, I needle felted a simple design over the holes in my sweater, and -- boom -- I was hooked!  Over the next two weeks, I read a slew of books on felting and magically acquired several different kinds of needles and nearly fifty different colors of wool.  It was like I was possessed! 

           

Zazzy Peacock iphone and camera cases

Those first two weeks, I broke two needles and went through at least one band-aid a day.  I’m happy to say I haven’t broken a needle since, and I hardly ever break the skin anymore.  I can still be heard yelping, “Ow!” on a fairly regular basis, however.  (Did I mention that these needles are really, really sharp and barbed?)

Anyway, I’ve spent many, many happy hours since then honing my felting skills and refining my process.   Now I needle felt my pieces – poking them countless times with various needles, do some wet felting  (which –over-simplication alert – involves rubbing and/or rolling the felt in hot soapy water) to further tighten the fibers, and then needle felt some more – until I’m satisfied that the piece is firm and well-felted.

And you can only imagine how many colors of wool I have to work with now!  The best part is that I keep coming up with ideas for different things I can make, and new designs and color combinations to try.  The possibilities seem endless, and I’m so excited to see my artistic visions come to their fuzzy felted fruition.  Well, back to felting!

Have you tried any new crafts lately?  Are you tempted to try needle felting?


All Zazzy Peacock Studios designs and images shown are  © Jill Newman 2012.  All rights are reserved.